Do you stand out from the crowd?
Website Marketing
It is essential for the success and growth of your business that your web site appears in the first 3 pages, on Google, Yahoo and Altavista, for your required search phrases. We provide two ways of achieving this.
There is little point in having a web site if nobody can find it - so don't let your site be invisible to rest of the World Wide Web and an endless number of potential customers.
Search Engine Optimisation
Search Engine Optimisation is a highly effective process of driving relevant traffic to your site. By getting to the top of the major search engines potential customers will be pointed directly to your site.
Getting to the top of the search engines is absolutely vital as the following statistics show:
- Google captured just over 4.2 billion searches in November 2007 alone
- There were over 7.1 billion searches performed in November 2007
- In the UK Google's share is 80.2%
- In the UK, search engines also receive the most traffic, even more than adult web sites.
Our Search Engine Optimisation results speak for themselves! We have achieved natural (free) listings, on the first 3 pages of Google results, for all of our clients, on some, or all of their required search phrases.
Just two of our success stories:
Dial a TV
This site is in top position, on Google, for the search term "TV Rental" which is a dramatic improvement on their old web site which didn't appear any where on the first 20 pages.
The Digibox Shop
After working closely with the client and developing some bespoke marketing tools we have managed to achieve top rankings for a large number of their product catalogue. Happily, this has now been maintained for the last couple of years.
Contact us today to discuss how to improve the performance of your site – don't be lost in the crowd any longer.
Paid Cost-per-Click Campaigns
Some market places are just too general and dominated to achieve a high ranking so a certain level of paid advertising is essential.
As Google enjoys an 80% share of the Search Engine users, in the UK, the best option is their AdWords programme which allows you to list your web site, within the sponsored results, from as little as 10p per click. This works on a bidding system - the more you pay per click – the higher up the listings you appear. Depending on the market this can be very expensive so a close eye needs to be kept on cost-per-sale. We normally install Google’s tracking codes in your web site to make this task much easier.
Although it sounds quite a daunting process it can be a very successful form of online advertising, if managed correctly.
Online Media Company have years of experience managing AdWords campaigns and are happy to offer this service to our clients from as little as £30.00 per month. We also have a number of fixed packages which will be available online soon.
E-mail Marketing Campaigns
We offer a design and management service for your e-mail marketing needs allowing you to develop your customer relationship and to attract new business.
We have provided this service to a number of clients, with extremely good results, providing advertising for seasonal offers, last minute deals, discount vouchers and monthly newsletters.
Contact us now for more details of this effective, low-cost, form of advertising.
